Bruce Clay – Internet Marketing Superconference 6 Pt.3

Table of contents for Bruce Clay - Internet Marketing Superconference 6

  1. Bruce Clay – Internet Marketing Superconference 6
  2. Bruce Clay – Internet Marketing Superconference 6 Pt.2
  3. Bruce Clay – Internet Marketing Superconference 6 Pt.3

Some of this material you may have heard but not known why it was important so I’m laying ground work here, as I go.

On the internet there is no such thing as location, location, location or it happens to be search engine, search engine, search engine. So what you want to be – be able to do is get into these particular locations. Now what that has done of course, cause there to be a lot of competition. So you’ve seen a significant increase in the number of people vying for the same ten positions. The second thing that that has caused is these people recognize that that is the location-location-location.

So what they have done is they’ve hired Search Engine Optimization firms. As a result the competition for the top 100 out of that million is getting harder and harder and harder because more of them are being optimized. Now what works to the advantage of all of you is that the searcher is likewise becoming more intelligent. The Searcher used to search for one word phrases. This is behavior. People nowadays are becoming more sophisticated in their searches. And now what we are finding is that roughly 60% of all searches are for 3 or more words which is an entirely different picture of what used to happen.

A great many people would optimize their websites, trying to be the very best ranked site for shoots. And in today’s world nobody goes there.

In case you didn’t see the video in part 1 of this series… here it is again.

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