Michel Fortin – Internet Marketing Superconference Pt.3
Table of contents for Michel Fortin - Internet Marketing Superconference
- Michel Fortin – Internet Marketing Superconference
- Michel Fortin – Internet Marketing Superconference Pt.2
- Michel Fortin – Internet Marketing Superconference Pt.3
But, as long as you have a really good knowledge of what’s out there that’s working, that’s working well it’s a great, great start right. Let me ask you a question. If I could show you how to increase your conversion rate by 5%, who would be interested? If I could show you how to increase your conversion rate by 5000%, okay you don’t want them to have second thoughts.
And of course there are ways to beat that. People respond more favorably to more copy on less pages rather than less copy on more pages. So cognitive approach, if you have anything on your website that causes people to have second thoughts, change that, test it. If you don’t tell them what to do, how to think and what to think, they are going to also think about all the negative stuff even though sometimes often times it’s not true. Because they are going to procrastinate.
And if they are going to part with their money, they are going to also try to look for all the negative stuff in your copy. The important thing that you have to do is write your copy in such a way that does the thinking for them. Ask them to do something eve if it is to keep on reading. You know what adding the words Click here in a link increase the click through by about forty percent. Traditional blue underlined links is the easiest and the highest conversion rate tool that you have at your disposal. Use it!
In case you didn’t see the video in part 1 of this series… here it is again.
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