Marketing Lessons – Benefit From The Rise In Postal Rates Pt.3
Table of contents for Marketing Lessons - Benefit From The Rise In Postal Rates
- Marketing Lessons – Benefit From The Rise In Postal Rates
- Marketing Lessons – Benefit From The Rise In Postal Rates Pt.2
- Marketing Lessons – Benefit From The Rise In Postal Rates Pt.3
Now I wish I had taken the actual time to figure out exactly how much more I received the week immediately before, compared to the week following but if you would like my unscientific analysis I would say that I got a whole lot more mail the week before and very little actually the week right after.
And this is good for you since there is going to be less mail being sent out. You’ll have less clutter to cut through, your open rates are going to go up and you’ll get better responses. So give it a try and notice how you get a measurable boost to your response rates.
And keep this strategy in mind next time the rates go up and they certainly will. Take advantage of the lower amount of competition and notice that you’ll get better response and it makes more than makes up for the slightly higher cost of mailing out your promotions.
In case you didn’t see the video in part 1 of this series… here it is again.
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