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So Armand, with millions of Dollars being allocated you know from traditional media towards the web and interacting media, specifically online advertising, Pay per Click, you know businesses are really struggling because of you know -uh- how competitive key words are becoming, how expensive they’re becoming.

You know, what are some of your suggestions to differentiate -um- you know yourself from your competitors?

“Sure. Good question – it is getting competitive and whether you’re small business or a larger company, you’re seeing your cost per click rise dramatically. We get a lot of frustration from clients who used to pay 10 cents a click last year on a group of keywords and now its 50 cents a click.

That’s not unusual. Testing is really the key. And it’s something that requires a little bit of sophistication to do what we call AV or multi varied testing, where you try different ads, different keyword combinations -uh- and different lining pages as well. Which would then allow clients or companies to see what the most cost effective key words or ads are.

That – that requires a little bit of discipline -uh- to pull that off.

In case you didn’t see the video in part 1 of this series… here it is again

This is part of a series of posts, you can read the rest of it by clicking on the links for the Table of Contents at the top of this post.

Tags: Internet Marketing Seo, about internet marketing, chicago internet marketing, Internet Marketing Turorial, Denver Internet Marketing,

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