Online Advertising – 7 Pillars of Internet Marketing Pt.3
Table of contents for Online Advertising - 7 Pillars of Internet Marketing
- Online Advertising – 7 Pillars of Internet Marketing
- Online Advertising – 7 Pillars of Internet Marketing Pt.2
- Online Advertising – 7 Pillars of Internet Marketing Pt.3
I’ll say in addition to that there are so many PPC engines and other channels for advertising that one shouldn’t just pay attention to Google and Yahoo and MSN those obviously get the most volumes but…”
“Right”
“There are niche engines like Kanoodles, -uh- Business.com, Industrybrains, we have Enhance – the list goes on.”
“Several which are targeted towards specific industries like finance or mortgage or real estate, which is very key, to businesses.”
“Absolutely – absolutely. So depending on what you’re budget is, obviously from a bigger budget, you can try them all. But at smaller budget levels one should be very specific about testing different engines with specific budgets. And then after the test period, allocate shifting budget into where they get the best acquisition cost.”
“Great, thanks Armand.”
In case you didn’t see the video in part 1 of this series… here it is again.
