IM Vids

And this is going to make your messages opened a whole lot more often, and you’re ultimately going to make a lot more money because of it.

Alright, Number 3 – The ability to test. Now, this one is very important, although it’s chronically underused feature. But, it’s important to be able to test, so that you can make your messages more effective. Good Auto- responder services will allow you to split test different messages to see which ones get you better results. Now, you’re definitely going to want this feature, and you’re definitely going to want to use it. Just remember this. Testing is your friend.

Alright, Number 4 – This one is pretty similar to number 3, involves tracking. You want to make sure that um… you can track things like how many people actually opened your message, and even how many new people uh… clicked on the links in the message just like with testing. If you’re not tracking your messages, you’re really just stumbling around in the dark and you definitely want to… don’t want to do that. You’re going to be leaving money on the table. Alright, number 5 – you want high deliverability rates. A lot of services publish uh… what percentage of their messages get successfully delivered, and that’s not the same as them being read, but that’s something actually getting through to the uh… to the email services.

And, I try to look for rates that are at least 90 percent, usually well above that. So, if they’re not in that area, don’t bother doing business with them. Alright, so what are some of my favourite auto- responders? Well, I like Aweber, GetResponse, EmailAces. Personally I use Aweber, but that’s just a personal preference. Take a look at them all, and uh… just decide which one is best for you. They’re all pretty reasonably priced. Well, that is all I have for you today. Uh… thanks for watching us at marketingeffects.com, internet marketing lesson. I’m Gary Ruplinger, and I will see you next time.

<>In case you didn’t see the video in part 1 of this series… here it is again

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This entry was posted on Wednesday, January 2nd, 2008 at 12:10 am and is filed under IM Strategies. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.