Internet marketing of online healthcare services - Web 2.0 Tools & Trends
On internet, you will find lot of health care websites and communities that are helping people to constantly monitor their health condition. How about an idea of having a common platform for every patient and doctor where they can share their experiences, with other personnel of similar health condition.
This could be the future of online health communities. It will avail people to keep a track of their health and the treatment they have. They can share their treatment, find alternatives, and even can put their own thoughts about their health.
People want to find information online. People want to find information quickly. People want to help their own health quickly. People don’t wanna have to look through useless websites, when trying to find knowledge about certain conditions. So I wrote a guide looking at the 6 best online health care tools, as well as the websites that provide these tools and the common thread in these websites is that, they allow users to participate easily. They allow users to create their own content, in the sense own their content. And provide fun, user friendly interfaces, where people can constantly add information. And view other people’s information and rate it, discuss it, and talk about it.
Also gets authoritative to resources quickly. Interestingly, even doctors have been really encouraged by certain health care websites. For example, Organizedwisdom.com, which lets user create their own wisdom card, where they share dead end resources about a given health condition. Doctors have taken it amazingly, they have put their name on the page, and provide links to the sources, and they deem are authoritative. And I think that also make user really comfortable as well, because they feel like they can get, you know doctor’s advice, essentially for free.
I mean, it might not be the same thing as a personal one on one consultation. But still, you might be feel assured, if you are looking genuine information about a condition and you have the information that invented by a doctor.
The future of health 2.0 websites might look like something, already familiar to us. A lot of people we know use Google everyday for searching or they use MSN. MSN has already launched something called as healthvault. It’s in data and it’s a way to allow a person to put all their health information in one place, online. So they can access it anywhere and everywhere. That not only they can access, but other people, they might want to have share their account, such as their personal doctor can also have access.
And Google is also, trying to come up with same kind of platform where people can enter in health records, and stored it to be again online, clearing house of your own personal clinical data.
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